What Affects Heat and the Movement of Heat

What Affects Heat and the Movement of Heat Umar Hill Imagine that you are in the kitchen and you are about to bake some cookies. You prepare your cookie dough, tray and oven. You put your tray filled with cookie dough in the oven and in no time the tray starts heating up. After a while, you wouldnt dare touch the tray with your bare hands. It would cause severe damage to your skin. The movement of energy allows the tray to gain energy in the form of heat. The energy that is being taken in by the cookie dough and the tray is all a part of the heat flow that is created when you put the tray into the oven. Heat flow is the thermal energy that is created from the oven going into the tray and exciting the particles that make up the tray. This movement of energy is affected by a few things; one of them is surface area. Surface area is involved in the movement of heat and it affects how fast the transfer is. Knowing how it affects the movement is important to understand ways that heat transfer can be changed and to predict which objects would gain or lose energy faster in a given situation. Before learning about what affects heat and the movement of heat, we should start with learning about what heat itself is. Heat can be described in multiple ways: the most recognizable is the state of being at a high temperature. In this case, however, heat would be described as external energy moving throughout particles and being transferred between them. Simply speaking, heat is the transferring of energy and all matter contains heat energy, (Ryan, 2009). This transfer of energy always goes from a higher temperature area to a lower temperature area. The more excited particles with more energy move the particles that are close by. They gain energy and the whole substance is heated. If the cookie tray that comes out of the oven is left on the counter for a long time, it will eventually cool down. The tray is losing its energy when it is left in the room temperature air. As the cookie tray is left on the counter, the air gains energy. The energy from the tray is moving from the tray into the air around it and therefore it makes the surrounding air warmer. You would notice this if you held your hand above the tray: the air will feel warm. The fact that heat moves from hot to cold makes perfect sense, because if you think about it; an object that is hotter than its surroundings would never become even hotter without doing anything to it. The same goes for an object that is colder than its surroundings. So as the energy travels from the tray to the air around it, the two substances eventually reach a point where they are both equal in temperature. This is called the thermal equilibrium. As long as two objects or substances are not equal in temperature, there will always be a flow of heat from the higher temperature to the lower temperature substance. This flow of heat will continue until the substances or objects are equal in temperature. Another example would be if you took the tray straight out of the oven and poured a bag of ice onto it. The tray would cool. Th e energy in the tray is lost and it is going right into the ice. While the tray cools, the ice heats up. Over time the two will be the same temperature and both objects would be in thermal equilibrium. Touching two solid materials together that are a different temperature is not the only way to transfer heat. This is only one of the three methods and it is called conduction. Conduction transfers the energy through direct contact of objects. Matter is made up of moving particles and the particles are in constant motion. Whether they are vibrating, translating, or rotating, they are always moving. These motions give the particles kinetic energy, (Henderson, 2011). When the two objects collide, they transfer that kinetic energy to the other object, but nothing between the two physical items are moving. The material is not flowing; just the energy. As two objects collide, the particles in the higher temperature item loses its kinetic energy and the lower temperature item gains kinetic energy. The collision and the transfer of the energy is what would be the conduction. Think about a basketball rolling in one direction. Now think about another basketball that is identical rolling twice as fast in the opposite direction toward the first. After they collide they would roll away from each other because of the hit. The first ball would roll away faster than the second ball now because the second ball had more energy than the first one prior to the collision. Just like with heat flow, the energy was transferred from high to low energy. The higher energy ball lost energy after the collision and the first ball gained energy. Another method of transferring energy is convection. Convection uses the flow of liquids and gasses to move the energy. The movements of the fluids carries the thermal energy along with it to transfer the heat to different regions. Heat expands fluids and makes it less dense. Being less dense then results in a motion between the heated less dense and the non-heated more dense fluids. This motion in fluids creates a circulation within the fluid and carries the energy throughout the entire substance. Think about a bowl containing 10 red balls and 10 bl ue balls. The red balls would be on the bottom and represent the heated substance and the blue balls would be at the top and represent the original substance. When you stir the balls in the bowl, they are mixed up and are random. The red balls are now relatively evenly mixed with the blue balls. The energy is carried out throughout the blue balls and the entire substance is now heated. This is also why we say that heat rises. The hot air will circulate to the top of a house and the lower floors of the building [are] cooler, (Jarvis, 2015). Radiation is the transfer of heat through electromagnetic waves. Radiation is the heat that comes off of a source and spreads the energy to its surroundings. Everything radiates in the form of electromagnetic waves. The higher amount of thermal energy an object has, the more energy it radiates. When object radiates, it sends off waves that increase the energy of surrounding objects and thus increases their heat as well. There are factors that affect the rate at which heat is transferred. Temperature plays an important role in the rate of transfer. Specifically, the difference in temperature between two substances plays the role. Because heat will always try to move and transfer to form a thermal equilibrium, the rate at which energy is transferred will depend on the difference in the temperatures. The higher the difference, the higher the rate. A very hot substance will lose its energy to a very cold substance faster than a mildly warm substance will lose its energy to a cool substance. The rate at which the energy is transferred however, is always changing. If the difference in temperature is a factor of the rate, and as time goes on that difference becomes smaller, the rate will slow down overtime. If we use the ice on the hot tray example again, the ice would gain energy at a very fast rate because of the big difference in the temperature between the tray and the ice. Similarly, the tray would lo se energy at a fast rate. Overtime, the ice will melt and be much warmer, but not quite be the same temperature as the tray. The tray will cool down as well, but not quite be the same temperature as the ice. Because of the now smaller difference in temperature, it is known that the cool now-melted ice will gain energy at a slower rate and the warm tray will lose its energy at a slower rate. Another factor contributing to the heat transferring rate is the materials that the substances are made of. If hot water were placed in a coffee mug, it would take a little while to make the mug very hot; but take the same hot water into a plastic or Styrofoam cup instead, and the cup would feel hot in no time. This is because the material that the two cups are made of are different. The coffee mug makes the rate at which it gains energy slower than the plastic cup. Different materials gain and lose energy at different rates. This difference and the effect that a material has in the transfer rate of heat is called the thermal conductivity of the material; conductivity being the transferring of heat through direct contact of two objects. The higher the thermal conductivity is for an object, the higher the rate at which heat is transferred by it is. Scientists experiment with different materials to see which has a higher or lower thermal conductivity value. Low thermal conductivity val ues are referred to as thermal insulators, (Henderson, 2011). The distance that the heat must be conducted also plays a part in the rate of transfer. The thicker the wall of an object is, the slower the rate of transfer. Think about the walls of a cup. As the ceramic particles at the boundary between the [heat] and the mug warm up, they attain a kinetic energy that is much higher than their neighbors, (Henderson, 2011). This means that the particles heat up their neighbors while taking time and eventually the heat will transfer through an object. Taking a plastic cup and pouring hot water into it would make the cup heat up at a fast rate because of its material, but that rate can be slowed down if the thickness of the plastic cup is increased. Because the hot water has to travel a longer distance to lose its energy, the cup is heated at a slower rate. The distance between the two slows down the transfer rate. The farther the energy has to go, the slower the rate. People wear multiple layers of clothing and coats when going out into cold weather . This is because the radiation of heat coming off our bodies is transferred into the cold air slower because of the multiple layers. Thickness is a good way of insulating heat and keeping things warm. The heat coming off of our bodies is trapped under the coats and multiple layers and continues to keep our bodies warm since it is not lost to the coldness of the air around us. As we know, if we bring two objects that are initially at different temperatures into physical contact, they eventually achieve thermal equilibrium, (Hall, 2014). Thickness affects this movement because it takes longer to move further. Since thickness or distance affects the conductive heat transfer, it would only make sense that the area of the objects being transferred are involved as well. If a marble was placed over a small fire, and another marble twice the size was placed the same, the small marble would gain the thermal energy of the fire faster than the big marble. All chefs know that trying to cook two things that are different in size in the same oven for the same time will never work. The two foods would just never cook the same. One food would be cooked and the other raw, or one will be cooked and the other burnt. This is because of the area in the objects. A larger area will slow down the rate of transferring the heat. The wider a surface area an object has the slower th e rate of transfer. Why does this happen? It all has to do with what is actually involved in the transfer of thermal energy. The faster moving particles excite the nearby particles, (Ryan, 2009) and the energy is carried out through the whole object. Every particle of an objects surface is always involved in the transfer of thermal energy. Therefore, the more area an object has, the more particles are involved and the longer it will take to conduct the energy. The reason why heat flow exists is because there is a difference in temperature and the energy is being transferred to maintain an equality of energy. Unless the thermal equality is reached, there will be a heat flow between the substances. The movement of heat and the transferring of thermal energy is affected by (depending on which method) the material, the temperature difference, the distance, and the surface area of the two objects. The factors that cause these differences in rates are important to understand the behavior of thermal energy and how it works. The flow can be insulated with distance, material and area. The area affects the rate because every particle of the object is involved in the transferring of energy. The larger area an object has, the slower the rate of transfer. Citation Page Ryan, B. (2009, November). Heat energy. Retrieved January 15, 2017, from http://sciencelearn.org.nz/Contexts/Fire/Science-Ideas-and-Concepts/Heat-energy Hall, N. (2014). Heat Transfer. Retrieved January 17, 2017, from https://www.grc.nasa.gov/www/k-12/airplane/heat.html Henderson, T. (2011). Methods of Heat Transfer. Retrieved January 16, 2017, from http://www.physicsclassroom.com/class/thermalP/Lesson-1/Methods-of-Heat-Transfer Henderson, T. (2011). Rates of Heat Transfer. Retrieved January 16, 2017, from http://www.physicsclassroom.com/class/thermalP/Lesson-1/Rates-of-Heat-Transfer Jarvis, L., Simonson, D. (2015, October 5). Heat Transfer: Conduction, Convection, Radiation. Retrieved January 16, 2017, from https://www.wisc-online.com/learn/natural-science/earth-science/sce304/heat-transfer-conduction-convection-radiation Wisconsin Online | Heat Transfer. (2014). Retrieved January 16, 2017, from http://alaskapublic.pbslearningmedia.org/resource/lsps07.sci.phys.energy.heattransfer/heat-transfer/

The Artificial Nigger: Truths Behind Racism Essay -- essays research p

In O'Connor's "The Artificial Nigger" the essences of prejudice and degradation are captured to a great extent. Reality shows us with needless consistency people in a need to feel better about themselves only achieve it by being better than someone else. Therefore every opportunity at hand, including racism, is taken advantage as a form of gratification. Mr. Head, the grandfather, is an example of one of these people. He is in competition with seemingly everyone he encounters while in a day trip to the City. Racism is just one of the ways he utilizes to demean others while elevating his own self-image. O'Connor's depiction of a Southern, and close-minded person goes into the extreme depths of what constitutes as well as produces an imprudent racist. Mr. Head, a self-proclaimed missionary, plans on taking his grandson, Nelson, to Atlanta city. Intending to introduce Nelson to the focal point of his racist teachings. However, Mr. Head's subconscious motives are to have Nelson believe his grandfather's existence in his life is indispensable. He hopes Nelson dependency upon him increases. Doing so would not only make his own self feel superior but also satisfy his own dependency needs. He's content with the thought that once Nelson has had the opportunity in experiencing the city. He will "be content to stay at home for the rest of his life"(251). His only comforting thoughts, as he laid to sleep before the day of the trip, were not of turning Nelson into a racist however, of "thinking how the boy would at last find out that he was not as smart as he thought he was"(251). Degrading anyone, including his own grandson, is another way by which Mr. Head can feel satisfied with himself. He welcomes and anticipates the point at which Nelson questions his own intelligence. Towards the beginning of the story Mr. Head belittles Nelson rationalizing once arriving in the city "he will've been there twict"(250). Considering Atlanta was his place of birth Nelson believed it to be true. Logically Nelson made sense nevertheless, "Mr. Head had contradicted him" (250). Irony is first present here as Mr. Head continuously accuses Nelson of being ignorant, yet Mr. Head is the one displaying ignorance in every spoken.From the beginning of the story Mr. Head is seen as a character extremely selfish and only concerned with ... ...ad, now faced with a choice, I believe chooses to ignore his enlightenment. His character throughout the story displayed ignorant, adolescent, frightful behaviors. I find it hard to believe him altering his manner. He's acknowledged his dependency on Nelson and Nelson now is conforming to him. As they stood watching the train fade into the distance, he comments, "I'm glad I've went once, but I'll never go back again". (270) Nelson finally concedes to have experienced the city once, not twice as he adamantly claimed. For Mr. Head choosing to do nothing is a choice in itself."The Artificial Nigger" is a great story, which can be used to help better understand what sorts of underlining factors come into play when people have deep hatreds of distinct cultures. Not commonly can a racist attribute all his hate to the color of ones skin. There are almost always other issues, which can be linked back to low self worth. Such as if someone of a different race was promoted while another looked over. Those are such beginnings of racist thoughts and later actions. Works CitedO'Connor, Flannery. Complete Stories by Flannery O'Connor New York: Farrar, Straus, Giroux 1979

Book Fair Essay

It was a fine sunny morning when I with my bunch of my classmates went to the 18th annual Delhi book fair on 6th September 2012 at Pragati Maidan. It was a nine-day affair featuring discussions on proliferation of e-books and interaction with authors, apart from availability of vast number of books on divergent genres. We were supposed to report for a radio show as per our curriculum and were told to reach Pragati Maidan at 10 in morning. Getting up early and witnessing the bumpy metro ride I reached Pragati Maidan at 10. 30 am. All are group members waited for the respected teachers to give us the gadget. The time we waited for the teachers to come we discussed about the theme of our radio show. As soon as we got the recorder we tightened up our belts and went to hall no. 8 from where the book fair commenced. We chose children’s book as our theme for radio show and decided to take the bites of all the students and children. First of all we went to the information desk to know about the number of stalls that were based on children books and educational games. We found that out of 235 stalls 40 to 45 stalls were dedicated for the children of all ages. We also came to know that the theme of the book fair this time was e-books. We started with the school children of classes 3rd to 5th of New India Modern Public School and recorded their experience at the book fair. Also we talked to their teachers who told us about the books they preferred for their children. Then we all went to the group of school girls who came all the way from Himachal Pradesh along with their teachers to explore Book Fair 2012 as it was a part of their training program to learn English. They told us that it was their first visit to book fair and how it helps them in their training program. We also talked to the parents and children and different stall owners and recorded their aims and aspirations from the book fair this year. After we got the required bites we handed over the recorder to the other group and I went to look for different books especially the e-books. The new theme e-books influenced me a lot personally. The idea of saving trees by omitting paper for e-books was quiet paramount. I really liked the concept and especially the material that it offered. It was one of the easiest and environment friendly ways that makes reading and learning fun. I also went and saw many books by national geography and saw the epical photographs that were printed in them. Over all it was a nice educational expedition that was accompanied by fun and new learning ventures. VINAYAK VERMA

The Death Penalty Should Not Be Legal - 968 Words

Recently a new survey was released that described how police chiefs all over the country feel concerning the death penalty. Most chiefs came back and said that they feel the death penalty is unsuccessful. Politicians on the other hand have forgotten what law enforcement is all about and have instead given tax payers an tremendously expensive way to deal with crime. Politicians fail to realize that instead of using that money to support the death penalty we could be using that money to advance law enforcement. The police chiefs feel that the death penalty does not reduce crime and have actually ordered it as the least cost effective way for regulating crime. The police feel that reinforcing people, controlling illegal drugs, punishing criminals through corrections and controlling guns are more effective than the death penalty. Most people believe that the police are supporters for the death penalty, but the reality is that most officers would agree that a life sentence without parole is a more appropriate punishment versus the death penalty. It has been proven that the death penalty does not reduce the risk of rapes and other major crimes. The biggest problem with the death penalty is that our politicians in Congress are too busy debating whether or not to keep the death penalty so they are not coming up with more effective ways to deal with crime. The death penalty should be eliminated in America because it does not prevent crime; it costs a lot of money, and has had aShow MoreRelatedThe Death Penalty Should Not Be Legal1261 Words   |  6 PagesThe Death Penalty Should Not Be Legal The death penalty should not be legal because of two major reasonings. These reasons are, the death penalty takes the lives of many innocent people, and it also costs too much. The death penalty should not be legal because innocent people are wrongly convicted and killed. According to the Death Penalty Information Center, it puts innocent lives at risk. At least 4.1% of all defendants sentenced to death in the United States in the modern era are innocent (DeathRead MoreThe Death Penalty Should Be Legal1457 Words   |  6 PagesThe death penalty can be traced all the way to biblical times when people were executed for many reasons such as: for not believing in their god(s), choosing to interact in sexual conduct while unmarried, stealing, murder, etc. The methods of execution back in those times were to either: stone, hang, slay, crucify, and burn not only the offender who committed the crime, but if he or she had a family, the entire family was executed with them as a warning to the people of their tribe or city to notRead MoreShould The Death Penalty Be Legal?985 Words   |  4 PagesBen Goble Mr. Newman English Comp. November 4, 2015 Should the Death Penalty be Legal? The death penalty, also called capital punishment, has been a topic of debate among the public for many years, gaining very little ground in changing the legality of it one way or the other. The topic is very controversial because many people feel that it is wrong to take the life of another person. On the other hand a very comparable number of people push for the legality of capital punishment for condemningRead MoreThe Death Penalty Should Not Be Legal1004 Words   |  5 Pagesabolish death penalty† (Bosman). In thirty-one states, federal government and military legal system, the death penalty is lawful. Even the Supreme Court has been changed direction of capital punishment. One day, it could be a legal and illegal by the Supreme Court. Most of European countries ban the death penalty except Belarus that if a criminal involve international terrorism, murdered, inhumane crime and the criminal receives death penalty. Nowadays, banned the death penalty becomeRead MoreDeath Penalty Should Be Legal943 Words   |  4 PagesDo you think that death penalty will give justice for the innocent lives? The death penalty continues to be an issue of controversy in the whole world because people have different beliefs for giving justice to the innocents. For some people, they want it legal because death penalty will give justice for the innocent victims and a form of vengeance to the criminals. On the flipside, other people don’t agree with it because a lot of innocents are putting into death. These people believe that it isRead MoreThe Death Penalty Should Not Be Legal1573 Words   |  7 PagesThere are many legal issues that come along with the death penalty. Ratified on December 15, 1791, The United States Bill of Rights states in its eight amendment, â€Å"Excessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punishments inflicted.† (8th Amendment to the Constitutio n). The Supreme Court stated during the 1958 case of Trop v. Dulles, that the 8th amendment must draw its meaning from the evolving standards of decency that mark the progress of a maturingRead MoreThe Death Penalty Should Be Legal1555 Words   |  7 Pageshave on a person? The death penalty, or capital punishment, is one of the most debated topics in America. It has been used for centuries, but many claim it to be barbaric, and want the practice to end all together. The death penalty should only be used in cases where there is absolute evidence that the criminal is guilty, because life in prison can be an alternative, there are many flaws in the justice system, and it can be a cruel and unusual punishment. The death penalty is legal in 32 states, theRead MoreThe Death Penalty Should Be Legal1554 Words   |  7 Pagesreceive the death penalty. Some say it is what they deserve, while others say that it is a â€Å"cruel and unusual†punishment. 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Its use isRead MoreThe Death Penalty Should Be Legal Essay2884 Words   |  12 Pagesis the death penalty - should it be legalized across the 50 states or be declared unconstitutional? Some believe the death penalty is a better option for those who deserve the highest form of punishment available. However, others argue capital punishment is a waste of resources and should be brought to an end. Therefore, while many believe the death penalty should be legalized throughout the United States because it offers a higher form of punishment, others believe the death penalty should be repealed

Decision Making For High School Seniors - 960 Words

One of the toughest decisions that is to be made for high school seniors is where to go to college. From the cost of college, to the majors offered, to the size and feel of the dorms, there are many elements that high school students factor into finding the perfect college for them. However, this type of decision making does not apply solely to college. As humans, a broad variety of decisions must be made every single day. Naturally, humans have certain ways to solve their own decisions. But what are the decisions based off of? What determines the outcome that is ultimately chosen and why? In 1979, psychologists Daniel Kahneman and Amos Tversky analyzed the natural phenomenon of decision making and created an original model based upon it. This model called â€Å"Prospect Theory† replaced its predecessor, â€Å"The Expected Utility Theory,† which was known for its optimal decision-making. This new model primarily focuses on helping to make decisions modeled by real-life choices. It describes the way people make decisions based on the potential value of losses and gains, rather than the final outcome. Simply put, it states that people make decisions using certain heuristics. Kahneman and Tversky based their theory upon four principles they found to occur naturally in humans: certainty, loss aversion, relative positioning, and small probabilities. In layman’s terms, a person is more likely to make a decision based on how reliable a certain option is (in relation to the other choices)Show MoreRelatedShould Seniors be Allowed to Skip School? Essay757 Wo rds   |  4 Pagesfrom high school is a rite of passage that signals passing from adolescence into the adult world. Life does not end after high school, but signals the beginning of many years as a contributing member of society. Many times, as part of this celebration, seniors have a tendency to skip classes and school days. 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Animal Testing is the Best Way to Test Products Essay...

1. Introduction Thesis Statement: If animal testing were prohibited, then in what way would the effectiveness of a product be verified? A quote by Amanullah Ashraf states that, in order to gain something, we have to lose something . According to this, I will be discussing animal testing. Audience: everybody who thinks animal testing should be prohibited. Purpose: convincing people that animal testing is the best way to test products and its not â€Å"cruel† and â€Å"inhuman† as people say. 2. Body paragraphs Topic Sentence: Sheltering the safety of people, animals and the environment. The pollution, the change in weather, and the new inventions, technologies, that we face in our daily life allows bacteria and infections to get into our†¦show more content†¦Swine flu is just one example from hundreds of other virus that where cured thank to animal experiments, such as HIV/AIDS we still don’t have the cure for it, but it became a persisting disease due to studies that have to do with animal models. They are still working on it to find a drug that have less negative outcomes, whereas wanting to find a inoculations that make HIV/AIDS avoidable, and many other disease, diabetes, heart diseases, birth defects, epilepsy and soon on all became less dangerous whereas credits goes to animal testing. All kind of chemicals essentially must be examined so that the result it has on folks or mammals that uses it is understandable. Those elements that we use daily from medicine products to housework products can accumulate in the environment such as they can get in contact with the ground, air, and water that surrounds us. The way those products interact in the environment must be examined carefully. Topic Sentence: Alternative methods that are used to test products. Animal testing is used due to the absence of other solutions or methods. Some of the alternative methods that are used and most know are those three methods: micro dosing, computer modeling, and vitro testing. It’s true that those alternative methods decrease the number of animals being used for animal testing but they cannotShow MoreRelatedReasons Why Testing Products On Animals1119 Words   |  5 Pages2015 Reasons Why Testing Products on Animals is Wrong Don’t we all have rights? Believe it or not animals have rights, just like humans. It is inhumane to tamper with the lives of animals. Animals have no idea what’s going on when experimentation is happening. We should nurture and care for the animals, not pick and poke, and inject substances into them. It’s not right. No one should want to harm a poor helpless bunny, just see if the mascara is perfect enough for the human eyes. Animal experimentationRead MoreReasons Why Testing Products On Animals1614 Words   |  7 PagesReasons Why Testing Products on Animals is Wrong Don’t we all have rights? Believe it or not animals have rights, just like humans. It is inhumane to tamper with the lives of animals. Animals have no idea what’s going on when experimentation is happening. We should nurture and care for the animals, not pick and poke, and inject substances into them. It is not right. No one should want to harm a poor helpless bunny, just see if the mascara is perfect enough for the human eyes. Animal experimentationRead MoreAnimal Testing Should Be Banned1326 Words   |  6 Pagesbelieve animal testing is necessary to ensure medicines and cosmetic products are safe, alternative methods of testing, such as in vitro tests and EpiDerm, are available and should be implemented. Animal testing is the use of animals in research to determine the safety of a product. Animal testing is an outdated science while alternative, non-animal methods are rapidly becoming more effective. Laws in the United States do not require cosmetics or medicinal drugs to be tested on animals, only thatRead MoreAnimal Testing Should Not Be Banned1547 Words   |  7 PagesThe Humane Society estimates thousands of animal deaths a year in the United States alone that are caused by cosmetic animal testing. Animals typically used in this specific type of testing are guinea pigs, rats, mice, and rabbits. 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Digital Communication Platform Digital Communication Plan

Question: Describe about the Digital Communication Platform for Digital Communication Plan. Answer: Introduction Digital communication plan is considered to be one of the most important aspect for an organization to expand its business and market share. If the effectiveness of the specific digital communication plan is on the higher side, then it will attract more amounts of customers and at the same time increase the business as well (Chandramouli et al. 2016). For this particular reason, many global firms around the world have emphasized upon establishing a suitable digital communication plan. In this particular study, digital communication plan of TCS (TATA Consultancy Services) have been designed along with vital details. Structure of the Plan Figure 1: Proposed Digital Communication Plan for TCS, (Source: Author) Many organizations have already exploited the social media websites blogs ad websites available for their digital communication. However, in order to achieve an edge over the existing trend, TCS can use the Youtube as an effective digital communication tool (Coln et al. 2016). In case of Youtube channel, important aspect of microsite such as brand story, product information and memberships can be discussed. In case of the second phase, interactive banner regarding the organization and different sorts of gaming and partnership can be implemented by TCS for effective digital communication. This aspect is considered to be important from the TCSs point of view as it will provide the company to have direct access with it consumers and target population. Another fact, which should be mentioned with respect to the current context, is that, the competitiveness also plays an important role in terms of digital communication platforms. As a result, it maintains the aspect of competitiveness, cu stomer comments, consumer feedbacks, viewers point of view should be thoroughly evaluated by the company as well (Davison and Ou, 2016). Introduction In order to achieve success regarding an digital communication, it is important to evaluate the platform and statues of the company and its credibility with the proposed digital communication plan. In terms of marketing, digital communication tool is considered to be one of important aspect to capture a significant amount of market share. It also helps in terms of consumer awareness as well (Sazzad et al. 20160. About the Organization The selected organization is TCS or Tata Consultancy Services. It is considered to be largest IT (Information and Technology) company in Asia. Its headquarters is situated in Mumbai, India. The profit margin of the company is considered to be highest among the global companies belonging from Asian region. In recent times, the TCS has expanded its business in the worldwide specter and currently considered as the largest Indian MNC company in the world (Off, 2016). Digital Communication Platforms There are several digital platforms which can be exploited by TCS. Youtube channel and Youtube broadcasts is considered to one of the most innovative communication tool of recent times as it will allow the target consumers and general people to subscribe to it. As a result, the people regarding the latest development within the country will receive automatic notification. Apart from this, digital banner, gaming partnership with other digital platforms such as facebook, whats app, twitter, EA sports etc can be carried out by the organization as well (Fontes and Eisencraft, 2016). Purpose/Aim of the Digital Communication Platforms Organization The primary aim for the digital communication platforms is to expand the reach to the target consumers and at the same time aware the general people about the recent developments within the company in order to maintain the competitiveness in the global business prospect. This will help TCS to make aware people regarding the expanding business, technological development and expand of their business. As a result, from the neutral point of view it can be stated that it will ultimately increase the status of the company, which will lead to growth in terms of business as well (Off, 2012). Influence of DCP in the organization There are several organization which have been benefitted from the digital communication platform. One of the most interesting advantage of DCP is that it allows and interactive aspect between the customers, target consumers and company (Lee and Messerschmitt, 2012). As a result, the company can make people aware about the recent business developments, services, innovation in the company and at the same time, people can communicate directly towards the company regarding their question and query. As a result, it not only works as a marketing tool, but at the same time it can also work as a sound communication tool as well. I recent times, it has been observed that majority of the company across the globe are using the digital communication tool for the advertisement and marketing purposes as well (Keenan et al. 2016). The most fascinating fact about this is that these sorts of approaches are bringing success to those companies, which is providing them an extra edge. From this aspect, it can be said that digital communication tool is essential for TCS as well. Target Audience The target audience for the study would be the marketing entrepreneurs who regularly deal with various forms of business communication platform. However, supporting to this, Computer Engineers would also be addressed as the target audience in order to improvise their channeling regarding business communication system and thereby develop a more lucrative and acceptable platform for the entrepreneurs. Key Tools and Platforms The key tools and platforms which would be analyzed would include the database system of TCS, that is subjected to Customer Relationship Management and its subsidiary record which focuses on the number of positive responses from the management against the complains dodged by the clients. Approaches to be encountered The development of Business Communication Platform would be implemented in seven successive steps. These are as follows: a) Building a Content Strategy Content would play the primary role in this portfolio. Although the conventional phrase states that build in and they will come, it can be stated that this rule would not be applicable for this segment. Developing attractive prospects, such as a super cute kitten playing with a certain turtle on the YouTube would help in attracting numerous viewers from all across the world. The content strategy would mainly include an editorial calendar along with a social plan, optimization channels, engagement efforts, measurement of conversions and many more. It would help to ensure that the conetnst, which is provided by TCS, would help to attract million of target audiences. b) Implementation of Search Engine Optimization SEO plays the primary role in developing an effective platform. A good search engine would help to communicate millions of viewers on the social site. Whenever searching on Google or any other search engine, the sites, which are noted at the top of the panel, are mostly visited by the customers, no matter how effective they are. Hence, TCS need to devise their SEO panel and thereby boost its performance in order to enquire effective response from the viewers. c) Using In Bound Marketing and Not Interrupted Marketing Interrupted Marketing are none of the most commonly observed marketing strategy which are casted in the forms of paid ads. These ads are seen on the right hand side of the social networking sites, such as in Facebook. Often it is been sponsored by Google Results and designated by # signs. However, the web users simply tend to ignore these ads and consider them worthless. However, In Bound Marketing would help in gaining effective interests form the customers. These are much better than the Google paid ads. These ads are considered as the first organic results and the formers are easy to be addressable. Hence, it would help TCS to communicate with millions of people at a systematic and logical manner. d) Creating Solid Landing Pages Optimization itself is not strictly found for content. Hence it is important to optimize the WebPages as well. Your Landing Pages needs and effective user friendly and straight point and thereby ensures for the most registration and signups for the events. For example, you need to make sure that your landing page drives the right message home. This is where your unique selling proposition, a video or slideshow of images, the benefits of attending your meeting, client testimonials, and a solid call to action. Thus, it would be of huge help for the organization. e) Focusing on the Website Architecture Digital marketing comes with an effective digital website. Hence designing the website effectively would definitely help in gaining a trending response from the viewers. f) Developing a Social Media Plan TCS might require an effective social media plan in order to post a varying article for the interests of the customers. Hence, promoting for a conference (such as pushing link on Twitter or asking questions in other web panels) would be a interactive zone for the management with the viewers. It can be assumed that nearly 42% of the population seeks for effective CRM policies in order to focus their viewpoints regarding a company. This would be an important and effective strategy for TCS, as it would definitely help in developing their communication panel. g) Analytics to find what is working Based on the online efforts a company cannot seek to plan all its communication strategies. Hence, developing analytics form the feedbacks of the customer sand developing strategies based on those feedbacks would be an effective move for TCS. It would really help the organization to keep the landmark for the future prospects. Changes to be made to the Organization Design, Allocating the Resources to Implement and Maintaining the DCP Staffing Requirements One of the basic change which need to be implemented is the development of the most advanced and effective CRM platform. CRM is considered as the most effective panel for business communication. CRM would help TCS to gain an effective platform in terms of marketing principles. Primarily the customers would invest their positive and negative feedbacks in this CRM panel. The positive feedbacks would help in automatic marketing for TCS among other viewers. On the other hand, the negative feedbacks would act as a gap in the system, which would help their management to focus on the issue more effectively. Internal Guidelines for Staff on the usage of DCP Developing the database would play the most crucial role in this platform. Firstly, an effective and most reliable database needs to be implemented in the system. This would help in devising more information in system. Secondly, the CRM Manager of TCS should segregate the positive and negative feedbacks. The segmented feedbacks are to be transferred to the administration system accordingly. Selection of Topics to be communicated Customer Dissatisfaction due to the Service provided by TCS would be the primary topic, which needs to be communicating to the management at the immediate response. The basic reason for customer dissatisfaction would understand. Every reason associated to the dissatisfaction would be considered as a specific topic for communication. Apart from this, the relevant topics to be focused on include data handling, data security, data redundancy and data protection system. All these parameters should also be taken care of by the management in order to peruse an effective infrastructure. Timings for the Project Research Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Topic Secondary sources Layout Literature review Research Plan Research Techniques Primary data collection Interpretation for Data Collection Findings and analysis Recommendations and Conclusion Formation of Draft Submission Conclusion Thus, it can be concluded that TCS need to be subjected to an effective Business Communication Platform in order to perform an effective networking channel within the international market. This can be achieved with the development of a proper CRM channel in the system. The management need to segment the positive and negative feedbacks accordingly. Hence, it would help to gain a prosperous marketing prospect for the future. 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