Decision Making For High School Seniors - 960 Words

One of the toughest decisions that is to be made for high school seniors is where to go to college. From the cost of college, to the majors offered, to the size and feel of the dorms, there are many elements that high school students factor into finding the perfect college for them. However, this type of decision making does not apply solely to college. As humans, a broad variety of decisions must be made every single day. Naturally, humans have certain ways to solve their own decisions. But what are the decisions based off of? What determines the outcome that is ultimately chosen and why? In 1979, psychologists Daniel Kahneman and Amos Tversky analyzed the natural phenomenon of decision making and created an original model based upon it. This model called â€Å"Prospect Theory† replaced its predecessor, â€Å"The Expected Utility Theory,† which was known for its optimal decision-making. This new model primarily focuses on helping to make decisions modeled by real-life choices. It describes the way people make decisions based on the potential value of losses and gains, rather than the final outcome. Simply put, it states that people make decisions using certain heuristics. Kahneman and Tversky based their theory upon four principles they found to occur naturally in humans: certainty, loss aversion, relative positioning, and small probabilities. In layman’s terms, a person is more likely to make a decision based on how reliable a certain option is (in relation to the other choices)Show MoreRelatedShould Seniors be Allowed to Skip School? Essay757 Wo rds   |  4 Pagesfrom high school is a rite of passage that signals passing from adolescence into the adult world. Life does not end after high school, but signals the beginning of many years as a contributing member of society. Many times, as part of this celebration, seniors have a tendency to skip classes and school days. School administrators frequently recommend that school boards adopt strict attendance policies for high school seniors. These policies limit their absences in the last month of school inRead MoreCritical Thinking Application Paper985 Words   |  4 Pagesweak-sense critical thinkers fail to be open-minded about any other viewpoint besides their own, they lack fair-mindedness. On the other hand, strong critical thinkers always strive to be fair-minded. They think through decisions and listen to both sides of an argument before making any rash judgments. Their thoughts are ethical and open-minded to other viewpoints, and they will change position on a topic if there is just reason. â€Å"To think critically in the strong sense requires that we develop fair-mindednessRead MoreI m Spent The Best $ 400 Of My Life Essay1181 Words   |  5 Pagesof 2016, I, as just a high school student, became a college student, with just the click of a button. Pressing that small button online to accept my offer to attend Purdue lifted the burden that was pressing down on me. In life there are big decisions and small decisions. Choosing what shoes to wear, whether to take the bus or just walk, and what to get to eat are small choices; they matter in the present, but usually have no long-lasting impacts on one’s life. Big decisions have a lasting impactRead MoreBecoming An Army National Guard Recruiter Essay1742 Words   |  7 Pages I will explain the demographics of Hall County Georgia, administering a schools program, and a plan for a yearly sustainment program. I will be picking one school to focus on but also provide a plan to maintain my other schools. We recruit all year so I will provide a yearly plan broken down by quarter with whom and how I plan to get quality leads for future enlistments. I believe developing good relationships with schools and having a fluid plan on area canvassing to develop COI’s and VIP’s willRead MoreShould College For College?929 Words   |  4 PagesShould You Wait To Go To College? For the graduating high school senior each year there can be tough choices made about when and where to start college. Some have to decide if continuing their education even makes financial sense. There are many obstacles that a graduating senior must consider when making these decisions. Probably, the most difficult decision is where the funding for the continuing education will be coming from. For some, it does not make financial sense to even continue onRead MoreShould College Be A High School?853 Words   |  4 PagesCommunity or to State? One of the most daunting decision a high school senior must make, besides deciding on what to wear to their senior prom and how to leave their mark in school, is to make their final decision on what college they want to go. Some have already had their decision made the moment they received their admission letter, while others spend most of their day on weighing the pros and cons of each college before making that final decision. I, however, was the student that caught inRead MoreThe Road Not Taken By Robert Frost973 Words   |  4 Pagesnarrator traveled the road less taken, making all the difference in the end. Life is about decisions; some may be challenging, others simple, and sometimes life changing. My challenging decision took me down a rocky path my senior year deciding a career. There are numerous careers and colleges to choose from; however, a student can only choose one. Unlike the majority of my classmates, my career ideas switched, what seemed like, every month. The beginning of my senior year I had a full ride scholarshipRead MoreThe Decision Making Of A Medical Curriculum841 Words   |  4 Pagesthey would have a high failure rate of students. So, there could be many barriers that may be preventing this stakeholder from making a good decision. According to Cole (2008), several factors can affect the way a person makes a decision. These barriers are attitudes and beliefs, expectations, lack of understanding cultural differences, and institutional practices that prevent a stakeholder in making a poor decision about a student education (p. 20). As in any good decision-making process, I wouldRead MoreCreating A Better Communication Within Parents, Students And Teachers1639 Words   |  7 PagesEveryone looks forward to being in high school. Fours years you can be wild, careless, and adventuring into adult hood. The years you have class with the same people, know everyones name within the school, and not sure what your future is going to hol d. Over the years there have been a decreasing amount of high school students. But there has been a increase in High school dropouts. Comparing the freshman class to the senior class at any school you will notice a dramatic decrease in students. DueRead MoreAvailability Of Counselling Services In Nigeria Case Study1267 Words   |  6 PagesAvailability of Counselling Services Counselling services in schools have been found to be lacking (Adejimola Tayo-Olajubu, 2009). This subsequently affects students’ access to information and counselling as to what to do when they have been sexually harassed. Okeke and Okorie (2006) reported from a study in South-East Nigeria that there was a lack of counselling centres in schools. This, they noted, had affected the decision-making of students and resulted in maladjusted behaviours. One-on-one

Animal Testing is the Best Way to Test Products Essay...

1. Introduction Thesis Statement: If animal testing were prohibited, then in what way would the effectiveness of a product be verified? A quote by Amanullah Ashraf states that, in order to gain something, we have to lose something . According to this, I will be discussing animal testing. Audience: everybody who thinks animal testing should be prohibited. Purpose: convincing people that animal testing is the best way to test products and its not â€Å"cruel† and â€Å"inhuman† as people say. 2. Body paragraphs Topic Sentence: Sheltering the safety of people, animals and the environment. The pollution, the change in weather, and the new inventions, technologies, that we face in our daily life allows bacteria and infections to get into our†¦show more content†¦Swine flu is just one example from hundreds of other virus that where cured thank to animal experiments, such as HIV/AIDS we still don’t have the cure for it, but it became a persisting disease due to studies that have to do with animal models. They are still working on it to find a drug that have less negative outcomes, whereas wanting to find a inoculations that make HIV/AIDS avoidable, and many other disease, diabetes, heart diseases, birth defects, epilepsy and soon on all became less dangerous whereas credits goes to animal testing. All kind of chemicals essentially must be examined so that the result it has on folks or mammals that uses it is understandable. Those elements that we use daily from medicine products to housework products can accumulate in the environment such as they can get in contact with the ground, air, and water that surrounds us. The way those products interact in the environment must be examined carefully. Topic Sentence: Alternative methods that are used to test products. Animal testing is used due to the absence of other solutions or methods. Some of the alternative methods that are used and most know are those three methods: micro dosing, computer modeling, and vitro testing. It’s true that those alternative methods decrease the number of animals being used for animal testing but they cannotShow MoreRelatedReasons Why Testing Products On Animals1119 Words   |  5 Pages2015 Reasons Why Testing Products on Animals is Wrong Don’t we all have rights? Believe it or not animals have rights, just like humans. It is inhumane to tamper with the lives of animals. Animals have no idea what’s going on when experimentation is happening. We should nurture and care for the animals, not pick and poke, and inject substances into them. It’s not right. No one should want to harm a poor helpless bunny, just see if the mascara is perfect enough for the human eyes. Animal experimentationRead MoreReasons Why Testing Products On Animals1614 Words   |  7 PagesReasons Why Testing Products on Animals is Wrong Don’t we all have rights? Believe it or not animals have rights, just like humans. It is inhumane to tamper with the lives of animals. Animals have no idea what’s going on when experimentation is happening. We should nurture and care for the animals, not pick and poke, and inject substances into them. It is not right. No one should want to harm a poor helpless bunny, just see if the mascara is perfect enough for the human eyes. Animal experimentationRead MoreAnimal Testing Should Be Banned1326 Words   |  6 Pagesbelieve animal testing is necessary to ensure medicines and cosmetic products are safe, alternative methods of testing, such as in vitro tests and EpiDerm, are available and should be implemented. Animal testing is the use of animals in research to determine the safety of a product. Animal testing is an outdated science while alternative, non-animal methods are rapidly becoming more effective. Laws in the United States do not require cosmetics or medicinal drugs to be tested on animals, only thatRead MoreAnimal Testing Should Not Be Banned1547 Words   |  7 PagesThe Humane Society estimates thousands of animal deaths a year in the United States alone that are caused by cosmetic animal testing. Animals typically used in this specific type of testing are guinea pigs, rats, mice, and rabbits. Today, we have technology that can replace jobs yet, we still use primitive procedures that no longer cater the best to our current society. Cosmetic animal testing is not only harmful but it is also ineffective Animal testing is unethical and unnecessary, cruel and shouldRead MoreThe Importance Of Animal Testing1240 Words   |  5 Pages Animal testing has long played a part in the science of testing, and it still plays a very important role in the medical world. Testing on animals in order to create a cure for AIDS is one thing, but testing on animals for human vanity is another. Animal testing is used to test the safety of a product. It has kept some very unsafe substances out of the cosmetic world. However, in this day in age, animal testing is not the only way to test the safety of a product. Animal testing in cosmetics hasRead MoreEssay on The Unlucky Animals Used for Testing1322 Words   |  6 Pagesnot all animals are as lucky as many household pets. Millions of animals are killed, poisoned, and abused from animal testing each year in the Unites States. Just last year the European Union banned the sale of any cosmetic ingredients that have been tested on animals. Also joining the fight against animal testing in cosmetics is Israel and India. These countries have banned all testing on animals for cosmetic purposes. China, not far behind, has just approved their first non-animal test for cosmeticsRead MoreAnimal Testing in Cosmetics Essay1033 Words   |  5 Pagesthe public is not knowledgeable of the fact that the products that they use everyday are put through a series of tests which involve the use of harmless animals. Several large commercial companies do not make products for animals; they decide that using these harmless creatures for the testing of their products, could be cause to be harmful to animals still go forward with these types of procedures on an everyday basis. Although these animals are unable to defend themselves or signs of any form ofRead MoreAlternatives To Animal Testing1696 Words   |  7 PagesINTRODUCTION When picking out your mascara or eyeliner, do you even stop to think what is in that product or what the process is to make it? You could be supporting animal testing and not even know it. According to PETA, it is estimated that each year 26 million animals in the United States are used for animal testing(2017). As many may believe that animal testing is the only way to find out new things or test products, it is not, there are new alternatives that scientists have found like in vitro methodsRead MoreThe Effects Of Animal Testing Essay1432 Words   |  6 PagesThe Effects of Animal Testing Animal testing is by far, inhumane and downright unacceptable. Although, there are various types of organizations that are pro-animal care, such as, Animal Welfare information center, U.S. Department of Health and Human Services, Office of Laboratory Animal Welfare and, People for the Ethical Treatment of Animals or, PETA, all in which do their best to keep animal testing as humane as possible, there are alternatives for finding cures or testing the safety of certainRead MoreEssay about Humane Treatment of Animals1419 Words   |  6 PagesTreatment of Animals Animal testing is a necessity in todays society. This topic receives a lot of attention worldwide. There are many people who feel that risking an animals well being is cruel and inhumane. They may be right; however, Im taking a utilitarian approach on this topic and saying that the greater good for majority of people wins. At this day in age we cannot simply stop testing animals until another way is discovered. The application of animals to test a large number of products from household

Digital Communication Platform Digital Communication Plan

Question: Describe about the Digital Communication Platform for Digital Communication Plan. Answer: Introduction Digital communication plan is considered to be one of the most important aspect for an organization to expand its business and market share. If the effectiveness of the specific digital communication plan is on the higher side, then it will attract more amounts of customers and at the same time increase the business as well (Chandramouli et al. 2016). For this particular reason, many global firms around the world have emphasized upon establishing a suitable digital communication plan. In this particular study, digital communication plan of TCS (TATA Consultancy Services) have been designed along with vital details. Structure of the Plan Figure 1: Proposed Digital Communication Plan for TCS, (Source: Author) Many organizations have already exploited the social media websites blogs ad websites available for their digital communication. However, in order to achieve an edge over the existing trend, TCS can use the Youtube as an effective digital communication tool (Coln et al. 2016). In case of Youtube channel, important aspect of microsite such as brand story, product information and memberships can be discussed. In case of the second phase, interactive banner regarding the organization and different sorts of gaming and partnership can be implemented by TCS for effective digital communication. This aspect is considered to be important from the TCSs point of view as it will provide the company to have direct access with it consumers and target population. Another fact, which should be mentioned with respect to the current context, is that, the competitiveness also plays an important role in terms of digital communication platforms. As a result, it maintains the aspect of competitiveness, cu stomer comments, consumer feedbacks, viewers point of view should be thoroughly evaluated by the company as well (Davison and Ou, 2016). Introduction In order to achieve success regarding an digital communication, it is important to evaluate the platform and statues of the company and its credibility with the proposed digital communication plan. In terms of marketing, digital communication tool is considered to be one of important aspect to capture a significant amount of market share. It also helps in terms of consumer awareness as well (Sazzad et al. 20160. About the Organization The selected organization is TCS or Tata Consultancy Services. It is considered to be largest IT (Information and Technology) company in Asia. Its headquarters is situated in Mumbai, India. The profit margin of the company is considered to be highest among the global companies belonging from Asian region. In recent times, the TCS has expanded its business in the worldwide specter and currently considered as the largest Indian MNC company in the world (Off, 2016). Digital Communication Platforms There are several digital platforms which can be exploited by TCS. Youtube channel and Youtube broadcasts is considered to one of the most innovative communication tool of recent times as it will allow the target consumers and general people to subscribe to it. As a result, the people regarding the latest development within the country will receive automatic notification. Apart from this, digital banner, gaming partnership with other digital platforms such as facebook, whats app, twitter, EA sports etc can be carried out by the organization as well (Fontes and Eisencraft, 2016). Purpose/Aim of the Digital Communication Platforms Organization The primary aim for the digital communication platforms is to expand the reach to the target consumers and at the same time aware the general people about the recent developments within the company in order to maintain the competitiveness in the global business prospect. This will help TCS to make aware people regarding the expanding business, technological development and expand of their business. As a result, from the neutral point of view it can be stated that it will ultimately increase the status of the company, which will lead to growth in terms of business as well (Off, 2012). Influence of DCP in the organization There are several organization which have been benefitted from the digital communication platform. One of the most interesting advantage of DCP is that it allows and interactive aspect between the customers, target consumers and company (Lee and Messerschmitt, 2012). As a result, the company can make people aware about the recent business developments, services, innovation in the company and at the same time, people can communicate directly towards the company regarding their question and query. As a result, it not only works as a marketing tool, but at the same time it can also work as a sound communication tool as well. I recent times, it has been observed that majority of the company across the globe are using the digital communication tool for the advertisement and marketing purposes as well (Keenan et al. 2016). The most fascinating fact about this is that these sorts of approaches are bringing success to those companies, which is providing them an extra edge. From this aspect, it can be said that digital communication tool is essential for TCS as well. Target Audience The target audience for the study would be the marketing entrepreneurs who regularly deal with various forms of business communication platform. However, supporting to this, Computer Engineers would also be addressed as the target audience in order to improvise their channeling regarding business communication system and thereby develop a more lucrative and acceptable platform for the entrepreneurs. Key Tools and Platforms The key tools and platforms which would be analyzed would include the database system of TCS, that is subjected to Customer Relationship Management and its subsidiary record which focuses on the number of positive responses from the management against the complains dodged by the clients. Approaches to be encountered The development of Business Communication Platform would be implemented in seven successive steps. These are as follows: a) Building a Content Strategy Content would play the primary role in this portfolio. Although the conventional phrase states that build in and they will come, it can be stated that this rule would not be applicable for this segment. Developing attractive prospects, such as a super cute kitten playing with a certain turtle on the YouTube would help in attracting numerous viewers from all across the world. The content strategy would mainly include an editorial calendar along with a social plan, optimization channels, engagement efforts, measurement of conversions and many more. It would help to ensure that the conetnst, which is provided by TCS, would help to attract million of target audiences. b) Implementation of Search Engine Optimization SEO plays the primary role in developing an effective platform. A good search engine would help to communicate millions of viewers on the social site. Whenever searching on Google or any other search engine, the sites, which are noted at the top of the panel, are mostly visited by the customers, no matter how effective they are. Hence, TCS need to devise their SEO panel and thereby boost its performance in order to enquire effective response from the viewers. c) Using In Bound Marketing and Not Interrupted Marketing Interrupted Marketing are none of the most commonly observed marketing strategy which are casted in the forms of paid ads. These ads are seen on the right hand side of the social networking sites, such as in Facebook. Often it is been sponsored by Google Results and designated by # signs. However, the web users simply tend to ignore these ads and consider them worthless. However, In Bound Marketing would help in gaining effective interests form the customers. These are much better than the Google paid ads. These ads are considered as the first organic results and the formers are easy to be addressable. Hence, it would help TCS to communicate with millions of people at a systematic and logical manner. d) Creating Solid Landing Pages Optimization itself is not strictly found for content. Hence it is important to optimize the WebPages as well. Your Landing Pages needs and effective user friendly and straight point and thereby ensures for the most registration and signups for the events. For example, you need to make sure that your landing page drives the right message home. This is where your unique selling proposition, a video or slideshow of images, the benefits of attending your meeting, client testimonials, and a solid call to action. Thus, it would be of huge help for the organization. e) Focusing on the Website Architecture Digital marketing comes with an effective digital website. Hence designing the website effectively would definitely help in gaining a trending response from the viewers. f) Developing a Social Media Plan TCS might require an effective social media plan in order to post a varying article for the interests of the customers. Hence, promoting for a conference (such as pushing link on Twitter or asking questions in other web panels) would be a interactive zone for the management with the viewers. It can be assumed that nearly 42% of the population seeks for effective CRM policies in order to focus their viewpoints regarding a company. This would be an important and effective strategy for TCS, as it would definitely help in developing their communication panel. g) Analytics to find what is working Based on the online efforts a company cannot seek to plan all its communication strategies. Hence, developing analytics form the feedbacks of the customer sand developing strategies based on those feedbacks would be an effective move for TCS. It would really help the organization to keep the landmark for the future prospects. Changes to be made to the Organization Design, Allocating the Resources to Implement and Maintaining the DCP Staffing Requirements One of the basic change which need to be implemented is the development of the most advanced and effective CRM platform. CRM is considered as the most effective panel for business communication. CRM would help TCS to gain an effective platform in terms of marketing principles. Primarily the customers would invest their positive and negative feedbacks in this CRM panel. The positive feedbacks would help in automatic marketing for TCS among other viewers. On the other hand, the negative feedbacks would act as a gap in the system, which would help their management to focus on the issue more effectively. Internal Guidelines for Staff on the usage of DCP Developing the database would play the most crucial role in this platform. Firstly, an effective and most reliable database needs to be implemented in the system. This would help in devising more information in system. Secondly, the CRM Manager of TCS should segregate the positive and negative feedbacks. The segmented feedbacks are to be transferred to the administration system accordingly. Selection of Topics to be communicated Customer Dissatisfaction due to the Service provided by TCS would be the primary topic, which needs to be communicating to the management at the immediate response. The basic reason for customer dissatisfaction would understand. Every reason associated to the dissatisfaction would be considered as a specific topic for communication. Apart from this, the relevant topics to be focused on include data handling, data security, data redundancy and data protection system. All these parameters should also be taken care of by the management in order to peruse an effective infrastructure. Timings for the Project Research Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Topic Secondary sources Layout Literature review Research Plan Research Techniques Primary data collection Interpretation for Data Collection Findings and analysis Recommendations and Conclusion Formation of Draft Submission Conclusion Thus, it can be concluded that TCS need to be subjected to an effective Business Communication Platform in order to perform an effective networking channel within the international market. This can be achieved with the development of a proper CRM channel in the system. The management need to segment the positive and negative feedbacks accordingly. Hence, it would help to gain a prosperous marketing prospect for the future. References Chandramouli, R., Chen, X., Subbalakshmi, K.P. and Perera, R., The Trustees Of The Stevens Institute Of Technology, 2016.Systems and methods for automatically detecting deception in human communications expressed in digital form. U.S. Patent 9,292,493. Coln, R.G., Jurez, A.G., Huerta, I.Z., Marquina, A.V., Delgado, L.G., Cruz, A.L. and Fuentes, R.G., 2016. An experimental distribution of analog and digital information in a hybrid wireless visible light communication system based on acousto-optic modulation and sinusoidal gratings.Journal of Optics,18(3), p.035701. Davison, R.M. and Ou, C.X., 2016. Digital work in a digitally challenged organization.Information Management. Fontes, R.T. and Eisencraft, M., 2016. A digital bandlimited chaos-based communication system.Communications in Nonlinear Science and Numerical Simulation,37, pp.374-385. Keenan, G.W., Colby, J.A., Strong, M.B., Torgerson, D., Braithwaite, G., Hatch, D., Branch, A., Wright, R., Thayne, S., Wright, E.T. and Stephenson, J., 2016.System and method for providing digital content. U.S. Patent 9,286,861. Lee, E.A. and Messerschmitt, D.G., 2012.Digital communication. Springer Science Business Media. Off, G.S., 2016.System and method for interactive digital content generation. U.S. Patent 9,393,495. Sazzad, S., Scarpa, C. and Schell, E., SIRIUS XM RADIO INC., 2016.NOISE POWER ESTIMATION IN DIGITAL COMMUNICATIONS SYSTEMS WITH FAST FADING CHANNELS. U.S. Patent 20,160,028,423. Shany, Y., Shapira, N., Hencinski, O., Vagner, S., Helfan, A. and Zamir, R., Celeno Communications Ltd., 2016.Backoff adaptation for digital communication systems with channel quality information. U.S. Patent 9,325,458. Shokrollahi, A., Lassen, S. and Karp, R., Digital Fountain, Inc., 2016.Systems and processes for decoding chain reaction codes through inactivation. U.S. Patent 9,240,810. Terry, S.E., Dick, S.G., Miller, J.M., Zeira, E.M. and Zeira, A., Intel Corporation, 2016.Dynamic channel quality measurement procedure implemented in a wireless digital communication system to prioritize the forwarding of downlink data. U.S. Patent 9,253,789. Viterbi, A.J. and Omura, J.K., 2013.Principles of digital communication and coding. Courier Corporation. Ward, J. and Peppard, J., 2016.The Strategic Management of Information Systems: Building a Digital Strategy. John Wiley Sons. Wilamowski, B.M. and Irwin, J.D. eds., 2016.Industrial communication systems. CRC Press. Wilden, A., 2013.System and Structure: Essays in communication and exchange second edition(Vol. 11). Routledge. Zou, G., 2016. Analysis and Realization of Digital Filter in Communication System.

The Credit Card Fraud Cases in the Hospitality Industry

Background Today, technology has made our lives easier and better. Suppose you want to go and grab some snack or shop for some goods at the local store, you don’t have to carry cash with you. There is always a tiny and convenient credit card in your pocket that can buy you anything you want.Advertising We will write a custom case study sample on The Credit Card Fraud Cases in the Hospitality Industry specifically for you for only $16.05 $11/page Learn More And everyday technology is getting more advanced and things are becoming better and easier. And with new technologies being introduced, there is a higher potential of new fraud activities. Today, we will discuss credit card frauds in restaurants. Credit cards were initially a bipartite agreement – between the shopkeeper and the customer. But now the rules have changed and the credit card issuers act as middlemen (Economy Watch, 2010). Everyone, who ever had a credit card, is aware of that feeling of fear when he/she looks in his/her wallet and thinks that he/she has lost his/her credit card. And that fear is reasonable. If one finds/steals your credit card, he can easily buy goods from a local gas station or Wal-Mart. Things get worse if the thief possesses some personal information about the credit card owner. One can easily do online shopping without getting caught. But those are obvious fears. A lot of people don’t realize that the threat of their credit card being stolen is even bigger than they can consider at the first sight. Just imagine yourself sitting in a restaurant. You and your love ones are enjoying the nice and warm environment, eating good food and just having a good time. And once you are done, the waiter brings the check to you. You give him your credit card. He returns with a receipt and you leave the restaurant. You are happy and looks like everything is all right, but you don’t realize that when the waiter took your credit card to charge you, he might have copied all your credit card information and this is when the credit card fraud begins.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Most of the waiters are smart enough not to use your credit card. They simply transfer all information to their friends or partners, who utilize the money by doing online purchases etc. This is one of the most popular frauds in the hospitality industry and it happens everywhere including high-end luxury restaurants. Let’s analyze one of the most famous credit card frauds that happened in New York City in 2008-2009. Many waiters were arrested for stealing 3 million dollars in credit card fraud. People who were coming to 40 different restaurants in New York and many other states did not know that their credit card information was stolen when they were paying for their dinner. Waiters in many restaurants recorded customerâ €™s credit card info and were giving it to the third person/organization that paid them for such information. Unauthorized purchases worth more than 3,000,000 dollars were made, according to the prosecutors. Thirteen people were accused of unauthorized purchases on other people’s cards. People, whose credit cards info was stolen, were dining in Manhattan, other parts of NY, Florida, New Hampshire, New Jersey, Connecticut, and many other places. It was proved that leaders of the conspiracy formed an organization that managed people who applied for jobs in restaurants and were hired as waiters. These people were given hand-held â€Å"skimmers† that could read and save information available on the magnetic strips of credit cards. Some of these leaders worked in the same restaurants. They collected the devices afterwards and paid the waiters for stolen info from each card. The fee was $35-$50 per card.Advertising We will write a custom case study sample on The Cre dit Card Fraud Cases in the Hospitality Industry specifically for you for only $16.05 $11/page Learn More This fraudulent activity continued from November 2005 to 2009. The suspects used the stolen information for making fake credit cards and paying with them (CBS News, 2009). There are thousands of credit card frauds happening every year. And this number is rising every day. The government is not capable of defending each individual credit card holder. The government officials start pursuing a case when they see some big money thefts. Most of the thieves are humble enough to keep cash flow low so they wouldn’t be red flagged. I have personally experienced such a fraud. Few months ago I went to a restaurant in Sunny Isles, Florida. All the locals know that the waiters serving in restaurants in this area are immigrants from post Soviet Union country. They came here as exchange students and are willing to work during summer time to make some fast money and leave the country. They don’t care about what happens after they leave. I believe these are some of the reasons why my credit card information was stolen. So in a couple of days, after visiting that restaurant and paying for my meal with a credit card, I noticed some suspicious activity in my credit card account. I saw a few unauthorized purchases in New York and Chicago areas. This is when I made a call to my credit card company. Of course, in couple of weeks they returned my money but I believe nobody was arrested for stealing my information. They didn’t even ask me where I was shopping or eating. Nobody is interested. Credit card fraud statistics, published in a respected industry newsletter, place U.S. payment card fraud losses for 2010 at $3.56 billion, or almost half of the total global fraud losses reported (Merchant Express, 2012).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Analysis of the dilemma Credit card scam is categorically one of the major menaces having negative impacts on businesses throughout the world. The hospitality industry is no exception and the managements of such organizations are stepping up their efforts in combating this threat and trying to safeguard their customers from being targets of the credit card fraudsters. If the organizations are not alert and pay less importance to the credit card frauds, their reputation might be at stake besides costing them huge amounts of money (Westpac, n.d., p. 3). Before analyzing the dilemma, let us first understand the meaning of a credit card fraud. When a person utilizes another person’s credit card for his/her personal use and the actual owner of the credit card is not aware of such transactions, it may be accounted as being a credit card fraud. Besides, the person who is utilizing the credit card is not connected to the owner in any manner and has no plans to contact him/her (the ow ner of the credit card). In such instances, the user doesn’t even have any intention of repaying the amount spent (Bhatla, Prabhu Dua, 2003, p. 1). Basically, there are four kinds of credit card frauds namely, bankruptcy fraud, theft or counterfeit fraud, application fraud, and behavioral fraud (Delamaire, Abdou Pointon, 2009, p. 59). During the years, the credit card issuing authorities have taken effective measures to counter the credit card frauds. Simultaneously, the bigger business houses have introduced new means to save their customers’ details from being hacked by the credit card fraudsters. But there are many small business people in the hospitality industry who don’t have any counter methods in place. Data Security Standard (DSS), put into practice by the ‘Security Standards Council’ (SSC) lays stress on the protection of customers’ interests (Protecting the credit privacy of your clients, n.d., p. 2). On the other hand, the credi t card issuing authorities have ensured that all the guidelines laid down by the ‘SSC’ are followed accordingly. But unfortunately, there are many small business owners who are unaware of any such guidelines (The Data Dilemma, para. 1). The owners of businesses alone cannot avert the credit card frauds. It needs a combined effort from the accounts department, the information technology department and the operations department to ensure that there are no credit card frauds in their organization (Trieber, n.d., p. 6). An even bigger concern for the hospitality industry is the use of credit cards by unauthorized guests for adjusting their hotel charges (Goldman, n.d., para. 1). This has proved to be an even bigger problem that is posing a great warning to the hospitality industry. It is estimated that out of the total credit card frauds, those in the hospitality industry account for 55% frauds and among the hospitality industry credit card frauds, 85% happen in small busin ess establishments (Haley Connolly, 2008, para. 3). So it is the smaller organizations that are the most affected and as such, efforts should be made towards educating them. Customers are very important in any kind of business. People in the hospitality industry are in a fix. They don’t know what to do in cases where some of the customers themselves are fraudsters. How can they differentiate between a genuine customer and a fraudster? Well, there are certain measures that, if taken, may avert maximum frauds. Any businessman will be happy when a customer buys a lot of things from his shop. But he should not be carried away by the huge amount of sales. There are chances that such big customers are taking undue advantage of some other’s credit card. Such customers buy huge quantities of supplies and don’t even bargain the prices. Business owners should train their staff to believe their gut feeling and report any such ambiguous person immediately (Nab, n.d., para. 6). Another dilemma for the hospitality industry owners is to believe or not to believe their staff members. There have been instances where billing clerks or other staff members have passed on the credit card information of customers to hackers in return of benefits (Federal Trade Commission, 2012, para. 2). The privacy of customers is yet another issue that the owners of the hospitality business have to tackle with. The reputation of the industry depends a lot on the level of privacy that is offered to the guests (Haley, 2005). Some of the banks have taken steps to counter the menace of credit card frauds. One of the immediate steps that they have taken is to ensure a call to customers if there is any ambiguous purchase (Parmar, n.d., p. 1). References Bhatla, P. Prabhu, V. Dua, A. (2003). Understanding credit card frauds. Retrieved from http://www.popcenter.org/problems/credit_card_fraud/PDFs/Bhatla.pdf CBS News. (2009). Waiters arrested in $3M credit card fraud. Retrieved from http://www.cbsnews.com/2100-201_162-2713680.html Delamaire, L. Abdou, H. Pointon, J. (2009). Credit card fraud and detection techniques: A review. Banks and Bank Systems, 4(2), 57-68. Economy Watch. (2010). Credit card fraud. Retrieved from http://www.economywatch.com/credit-card/fraud.html Federal Trade Commission. (2012). Protecting against credit card fraud. Retrieved from http://www.consumer.ftc.gov/articles/0216-protecting-against-credit-card-fraud Goldman, P. (n.d.). Credit card fraud: The threat to hotels and restaurants everywhere. Retrieved from http://hotelexecutive.com/business_review/172/credit-card-fraud-the-threat-to-hotels-and-restaurants-everywhere Haley, M. (2005). The privacy dilemma. Retrieved from http://www.hospitalityupgrade.com/_files/File_Articles/HUSum05_APrivacyPrimer_Haley.pdf Haley, M. Connolly, D. (2008). The payment card industry compliance process for lodging establishments. Retrieved from http://www.ahla.com/uploadedFiles/AHLA/Members_Only/Property _and_Corporate/Property_-_Publications/PCI%20Compliance%20Technology%20Primer.pdf Merchant Express. (2012). U. S. Credit card fraud stats lead world. Retrieved from http://www.merchantexpress.com/blog/u-s-credit-card-fraud-stats-lead-world# Nab. (n.d.). Credit card fraud protection: How to protect your business and your customers. Retrieved from http://www.nab.com.au/wps/wcm/connect/377557804b9d6b779fcfdff1eeeae8e9/Credit_Crad_Fraud_Brochure.pdf?MOD=AJPERESCACHEID=377557804b9d6b779fcfdff1eeeae8e9 Parmar, B. (2013). Banks take steps to make credit card payments more safe. Retrieved from http://www.thehindubusinessline.com/industry-and-economy/banking/banks-take-steps-to-make-credit-card-payments-more-safe/article4466130.ece Protecting the credit privacy of your clients. (n.d.). Retrieved from http://www.calodging.com/images/uploads/pdfs/Privacy_Protection_Wiggins.pdf The Data Dilemma. (2013). Retrieved from http://www2.qsrmagazine.com/articles/tools/114/creditcard-1.phtml Trieber, J. (n.d.). Where the rumors and myths end, and the facts begin. Retrieved from http://www.hftp.org/Content/PCI/HFTPPCISeries.pdf Westpac. (n.d.). Merchant business solutions. Retrieved from http://www.westpac.com.au/docs/pdf/bb/Merchant_Fraud_Brochure_V2_1.pdf This case study on The Credit Card Fraud Cases in the Hospitality Industry was written and submitted by user Elisabeth Bruce to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.